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WELCOME TO NEWWAVE FASHION
Free shipping within USA!
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Crafting
Timeless Elegance

Unveiling our latest collection of scarves, inspired by the vibrant and bold geometric shapes of Aztec patterns.
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  • Digital Precision

  • Premium Fabric

  • Designed for Comfort

Who We Are

Redefining Style, Empowering You!

Step into the world of NewWave Fashion, where we're not just setting trends, we're shaping a movement. Fueled by our deep-rooted friendship and a shared passion for style, our brand seamlessly merges contemporary flair with enduring sophistication.

Join us on our journey as we push the boundaries of innovation, weaving captivating stories through our fashion that celebrate your individuality and timeless elegance.
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Crafting Timeless Elegance

Founded in
2020

Led by Women
Entrepreneurs

Globally crafted,
locally designed

Our Key Strengths

  • Global Roots

    Leveraged international expertise to introduce innovative designs each season.

  • Creative Integrity

    Every collection showcases meticulous craftsmanship, blending style with ethical sourcing.

  • Impactful Mission

    Committed to giving back, each purchase helps support community initiatives.

What we do

From Prototype to Perfection Our Production Process

  • Ideation_Design

    Ideation & Design

    The journey begins with a creative exploration of design concepts, where innovation and inspiration converge to shape the narrative of each product.
  • Design_Development

    Design Development

    Skilled artisans bring the designs to life, infusing each piece with a touch of artistry and precision, culminating in products that embody the essence of Newwave Fashion
  • Sampling_Production

    Sampling & Production

    Our production process starts with precision prototyping to refine each design. After approval, we employ advanced technology and skilled craftsmanship to seamlessly scale production, ensuring each fashion item meets global quality standards.
  • Quality_Distribution

    Quality & Distribution

    Our quality control involves rigorous inspections to ensure the integrity and durability of each design. Coupled with a robust supply chain, we guarantee efficient, worldwide distribution, keeping our collections fresh and exclusive.

Products

Our Diverse
Product Ranges...

Apparels

Handbags

Accessories

Gifts

Men
Women
Scarves
Leather Bags
Dhurrie Bags
Sustainable Bags
Accessories
Gifts

Customer Stories

Voice of our customers

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Available On

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  • Boutiques

Our Value Proposition

Discover the Newwave
 difference

  • Cultural
    Fusion

  • Bulk Supply
    to Retailers

  • U.S Presence

  • Competitive
    Pricing

  • Exclusive Sustainable
    Fashion

  • Private
    Labelling

  • Flexible Order
    Quantities

  • Fair Trade

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Become a Partner

Join Our
Growing Network

  • Retail
    Partnerships

    Access to exclusive product lines and preferential pricing structures.

  • Distribution
    Partnerships

    Join our distribution network and gain scalable logistics support and market expansion.

  • Affiliate
    Programs

    Earn commissions through referrals and co-marketing efforts

Our Story

TheVisionaries Behind Newwave Fashion

Founded in 2020, Newwave Fashion quickly transformed from a passionate side hustle among friends to a brand embraced by boutiques nationwide. Inspired by the rich, diverse cultures of India and driven by a mission to fill a creative void in Western fashion, we craft each piece with an eye for timeless elegance and a commitment to sustainability.
Our_Story

Our Visionaries

Lovely_Naliath

Lovely Naliath

Director of Business Development

“Combining a keen eye for style with extensive software engineering expertise, Lovely Naliath stands out as a fashion entrepreneur. Her experience spans across top global corporations, equipping her with a unique blend of business acumen and technical prowess. Drawing on extensive international experience and her Indian heritage, she crafts unique, forward-thinking strategies that celebrate diversity and drive the brand’s dynamic approach to fashion.”
Priyanka_Shaji

Priyanka Shaji

Director of Design and Development

“Priyanka brings a wealth of experience from the fashion industry, particularly in fashion design and apparel merchandising. Her significant stint at Fabindia enriched her understanding of Indian craftsmanship and culture. Known for her deep love of fashion and constant innovation, Priyanka pushes the boundaries of design with each collection, drawing on her rich heritage and extensive experience.”

Style with Purpose

NEWWAVE's 
CSR Mission

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With each purchase at newwave, a meal is donated to someone in need

Partner Organization
We collaborate with Akashaparavakal, a shelter operated by the Medical Sisters of St. Joseph in Malappuram, India, ensuring that our contributions have a direct and positive impact.
"Together, we're not just crafting a more stylish world—we're creating a better one, filled with shared meals and moments that truly feed the soul."

Join NEWWAVE in making fashion a force for good.

Get in Touch

  • Our Store

Boylston, MA USA - 01505
Monday - Friday: 10am - 9pm
Saturday: 11am - 9pm
Sunday: 11am - 5pm